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Sachnews Jammu Kashmir
Srinagar, May 31: Highlighting Kashmir's deep-rooted tradition of hospitality, Jammu and Kashmir National Conference (JKNC) Member of Parliament Aga Syed Ruhullah Mehdi on Saturday said that the people of Kashmir have historically gone to great lengths to welcome and protect tourists—even at the cost of their lives.
Speaking to reporters in Srinagar, Ruhullah as per Sachnews Jammu Kashmir said, “Kashmir has always been known for its unmatched hospitality. It is a place where tourists are not only welcomed but also respected, valued, and protected. Our people have made the ultimate sacrifice to ensure their safety.
Commenting on the seven all-party delegations currently visiting partner countries, Ruhullah said these visits have mandates unrelated to tourism and are likely working on other international objectives
“Internally, there is a pressing need to work on Kashmir’s tourism sector. The delegations abroad are not specifically tasked with tourism promotion; their mandates are different, and their outcomes will reflect that,” said Ruhullah.
He stressed that building confidence domestically is crucial for reviving tourism in the region. “There is a need to change the artificial narrative that was constructed post certain incidents. It’s important to present the true picture of Kashmir — a land known for its unmatched hospitality,” he said.
Highlighting the traditional warmth and value Kashmiris have shown toward tourists, Ruhullah cited the example of Shaheed Syed Adil, who laid down his life while protecting tourists. “Such sacrifices are a testament to how deeply the people of Kashmir care for their guests,” he said.
He further asserted that efforts to revive tourism must come from within and be aligned with the region’s cultural and civilizational ethos. “Tourism is not just an economic driver, it is also vital for preserving Kashmir's culture and identity,” Ruhullah added.